i4cp Survey: 3/4 of HR Professionals Wouldn’t Work at Twitter (i4cp login required)


And while 22% of survey participants describe Elon Musk’s handling of Twitter since he assumed ownership of the social media company in positive terms, 69% said he has mishandled management of Twitter from the start.

In fact, when asked what their reaction would be if they were Twitter employees who had survived last week’s layoffs, almost 59% said they would have already quit or would at least be furiously sending their resumés out to other employers.

When asked to describe Musk’s leadership style in a single word, most write-in responses were distinctly negative. This is not to say that superlatives weren’t used—several survey participants opted for positive descriptors such as “bold,” “visionary,” and “decisive.”

But the tone of most comments suggests as much about the current culture at Twitter as they do about Musk’s approach to leadership. Topping the list: “chaotic,” “erratic,” and “autocratic.”

What this means for Twitter’s current state and what lies ahead is still an unanswered question, but one thing is certain—restoring the faith of the workforce won’t happen overnight.

“Our research confirms an unmistakable link between a healthy culture and bottom-line business impact,” said Kevin Oakes, CEO of i4cp, the world’s leading human capital research firm, and author of the bestselling book Culture Renovation®.

Moving forward, it seems clear that Twitter leadership has a significant uphill battle to renovate the culture to create a work environment where employees can thrive. If they can create a healthier culture, long term it will do more for the financial fortunes of the company than any business model change.”

Lorrie Lykins is i4cp’s Vice President of Research

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